This opportunity was not wasted by What Hifi and directly explored the concept of this first Devialet Popup Store. The event, which was held from November 10 to December 20, 2020, was deliberately held for the mid high segment. "Therefore, we will implement this popup store concept in premium malls, the first start is in Plaza Indonesia," said Rudi Hidayat.

Rudi explained that technological developments accompanied by the current state of the audio industry made Devialet products very acceptable in the Indonesian audio market, especially hi-end hifi lovers.

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