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Sasar Millennials, Sonos Optimistis Raih Posisi Pemimpin Pasar Audio

Posting Date


09 Sep 2018


Sasar Millennials, Sonos Optimistis Raih Posisi Pemimpin Pasar Audio

The audio video market in the country has a lucrative business potential. This potential can be seen from the growing music industry, the never-ending world of entertainment, and the trend of young people who are increasingly crazy about listening to music with quality devices. In response to this, V2 Indonesia as a distributor of American audio devices Sonos launched the Sonos Beam.

“Nowadays people want to be practical and connected. Finally, various suitable devices were born. It used to be that everything was separate audio systems. Now, all become one smart speaker, ”said Arswendo Swissrianto, Chairman of the Indonesian Audio House at the launch of Sonos Beam some time ago.

Sonos Beam is a smart speaker product that can be used both for TV and for listening to music. With a minimalist design, Sonos Beam is able to provide good sound quality from various content, such as virtual content, audio, podcasts, streaming or live broadcasts. Sonos Beam also supports music playback from more than 80 music services such as Amazon Alexa and Apple Airplay 2 when connected to the internet.

Sonos Beam can also be set through various devices such as the Sonos App which can change settings via voice, then third-party applications, such as Spotify, Audible, Pandora, and Tidal, via the TV remote, as well as remotes made official by Sonos.

Like other Sonos speakers, Sonos Beam also provides services from the Sonos Home Sound System, which means users have the option to combine the Sonos Beam with other Sonos speakers such as the Sonos PlayOne or Sonos Ones, for a clearer, more integrated sound, and also for quality. stronger bass sound.

V2 Indonesia launches the Sonos Beam in Indonesia with prices starting from IDR 8,900,000. "At this price, we are optimistic. Because even the lowest soundbar with well-known brands is already priced at IDR 4 million. But it still uses cables. Here, we offer smart speakers at very aggressive prices, ”said CEO of V2 Indonesia Rudi Hidayat.
To get this device, consumers can look for it at Sonos' dealers, outlets and also official online stores on various shopping sites such as Tokopedia, Lazada, Bukalapak, Blibli.com, Shopee, and Dino Market.